The effect of multi-level factors on MNEs' market entry success in a small emerging market

Keith J. Perks; Stephen P. Hogan; Paurav Shukla

doi:10.1108/13555851311290975

The effect of multi-level factors on MNEs' market entry success in a small emerging market

Keith J. Perks, Stephen P. Hogan, Paurav Shukla

GCU London

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Abstract

Whilst earlier studies of market entry success factors have mostly focused on large emerging markets such as China or India, limited attention has been given to smaller emerging markets. The purpose of this paper is to identify the effects of firm-level (i.e. entry mode and firm size), country-level (i.e. market potential, country risk and openness) and cultural distance on successful market entry strategies of multinational enterprises (MNEs) in a smaller emerging country (Thailand).

Original language	English
Pages (from-to)	131-143
Number of pages	13
Journal	Asia Pacific Journal of Marketing and Logistics
Volume	25
Issue number	1
DOIs	https://doi.org/10.1108/13555851311290975
Publication status	Published - 2013

Keywords

Thailand
multinational companies
market entry
emerging markets
market potential
country risk
cultural distance

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1108/13555851311290975

Cite this

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abstract = "Whilst earlier studies of market entry success factors have mostly focused on large emerging markets such as China or India, limited attention has been given to smaller emerging markets. The purpose of this paper is to identify the effects of firm-level (i.e. entry mode and firm size), country-level (i.e. market potential, country risk and openness) and cultural distance on successful market entry strategies of multinational enterprises (MNEs) in a smaller emerging country (Thailand).",

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AB - Whilst earlier studies of market entry success factors have mostly focused on large emerging markets such as China or India, limited attention has been given to smaller emerging markets. The purpose of this paper is to identify the effects of firm-level (i.e. entry mode and firm size), country-level (i.e. market potential, country risk and openness) and cultural distance on successful market entry strategies of multinational enterprises (MNEs) in a smaller emerging country (Thailand).

KW - Thailand

KW - multinational companies

KW - market entry

KW - emerging markets

KW - market potential

KW - country risk

KW - cultural distance

U2 - 10.1108/13555851311290975

DO - 10.1108/13555851311290975

M3 - Article

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The effect of multi-level factors on MNEs' market entry success in a small emerging market

Abstract

Keywords

UN SDGs

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