Abstract
Current debate on children’s food choice, identifies a link between demand for HFSS foods and advertising directed specifically at those under 16 years of age. However, although further market regulation of advertising has been the preferred mechanism for changing food choice in recent years, this study aims to examine views of relevant stakeholders with regard to the role of marketing and children’s food choice.
| Original language | English |
|---|---|
| Title of host publication | 2011 American Council on Consumer Interests Conference Proceedings |
| Place of Publication | USA |
| Publisher | American Council on Consumer Interests (ACCI) |
| Number of pages | 1 |
| Volume | 59 |
| Publication status | Published - Apr 2011 |
Keywords
- marketing
- children's food choice
- advertising
- Scotland
- HFSS